service is a business-to-consumer and responsible attitude

service is a business-to-consumer and responsible attitude, water purifier manufacturers service can not have the slightest bit sloppy, always forget after-sales service is to promote a strong corporate brand reputation direction If a brand of after-sales service done a poor job, then the brand would be no good brand, for it is the same. First, most consumers are not very understanding of water purifier, but many people are more concerned about their drinking water health, so before you buy water purifier products will be detailed consultation. This time, water purifier manufacturers should have enough patience to explain to consumers the water purifier works, internal structure, the actual operation and other related knowledge,
Household water purifier manufacturers to develop the key is to improve the quality of products – US News

Water purifier brand the key to success lies in innovation and differentiation – US News

State concerned water pollution control household water purification industry momentum rose – US News

Water purifier big price difference of thousands of hundreds of thousands of big trick where? – US News

Internet economy into how the new normal water purification equipment suppliers out of the characteristics of the road? – US News

How water purification equipment suppliers should seize the Internet Dongfeng? – US News

The development trend of home water purifier intelligent integration of systematic – US News

Hot days, hot water purifier industry’s future reminders or show blowout situation – US News

Quality water purifiers uneven accelerate change will usher in a reshuffle – US News

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Analysis of six aspects of water purification industry to attract consumers – US News

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Chi-made mineral water purifier – the new water purifier outlet? – US News

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Water purifier brand the key to success lies in innovation and differentiation

With so many water purifier brands have the rise of the water purifier market competition has become fierce. Brutal competition between brands, although intensified, almost to the white-hot state, but to have a rich cultural heritage, there are bright spots of water purifier brand, to come to the high-end market is not difficult. But the situation is not optimistic, water purifier enterprises swarm, product homogeneity, lack of differentiation, innovation.

State concerned water pollution control household water purification industry momentum rose

As more and more water is polluted, potable water less and less, so the status quo attracted national attention. Since a large number of media reports that the country will invest a lot of resources for prevention and control of water pollution since the various governments across the country to respond positively to the call of the party and the country, have increased investment in water pollution control, including human, material and financial resources, as well as relevant laws and regulations develop and improve. State has adopted various measures to prevent and control environmental pollution, a huge opportunity for the development of environmental protection industry, environmental protection industry as a home water purifier industry also catch a ride for this class.

Experts said that these countries are the continuity of the operation of Water Pollution in China shows that the current situation is quite serious, according to “2014– 2020 China water purifier industry market analysis and prospects of investment analysis report” statistics show that: the frequency of water pollution accidents in recent years is extremely high, in more than a year since 1700, high-density water pollution incident caused great threat to people’s drinking water safety. Under this premise, home water purifier market demand for rapid expansion, combined with the awareness of the general public health drinking water rising, household water purifiers has become the focus of competition in the home appliance market.

Of course, has always been the coexistence of opportunities and challenges, the state water pollution control efforts to increase investment in water purifier market is to bring opportunities, but also to bring water purifier manufacturers to the challenge, a huge potential for development is behind the fierce market competition, water purifier manufacturers in order to survive and develop in this highly competitive environment, it is necessary to get through improved management, improve product quality and technological innovation and perfect service system to improve the overall strength of enterprises, so as to firmly occupy a place in the fierce market competition. Opportunities will always be reserved for those who are prepared, like the fruits of development Bin He purifier these years is obvious to all, the main reason is that the water purifier practitioners Bin He can adhere to the times, blaze new trails, grasp water purifier market overall development, vision, and actively respond to various challenges in the effective grasp market opportunities, and thus have been able to come out on top in the fierce market competition, to become the industry leader in home water purifier business.

Water purifier big price difference of thousands of hundreds of thousands of big trick where?

[ is ] give us purify water purifiers as clean drinking water, many consumers become the choice of competing products. But with more and more businesses, more and more chaotic market price, the price varies, very different. Broken water purifier in the purchase when consumers make a lot of headaches. There are a few hundred to ten thousand, the same water purifier why the price difference so big? What kind of transmission of the disease exist?

the name of “concept” on the cover

and some water purifier It is claimed to have high energy permanent magnetic composite filter, with activation, mineralization, weak base, ionization, oxidation, negative potential, detoxification, anti-bacterial and other functions. There are also health and beauty products known can prevent diseases. There are products claiming to be “eight purification.” The face of a wide variety of propaganda, how consumers choose? Sen Water purifiers professionals do not think so. He said that currently there are three kinds of water purification technologies: activated carbon, membrane technology and nanofiltration technology. Beauty shot of some products, such as pH adjustment banner, the industry said, mostly to make “gimmick. Some products are multi-level filtration as a selling point, many are repeatedly arranged some filtering means.” No matter what kind of filtering technology, are required water filter with sufficient contact time, and therefore, compared to simply increasing the level, the quality of activated carbon, the layers of the film quality and other factors determined more filtering effect. “

filter material difference

mainly to see how much as well as the type of material, filter materials and different types, of course, price is not the same general use membrane filter the water purifier is relatively cheaper price, the price of 1,000 dollars, but the purification of drinking who do not directly use the domestic water; use a reverse osmosis membrane filter and activated carbon filter of the water purifier in the price 1500-5000 ranging purify the water is safe to drink, and the purification effect is good. so, why the electrical store inside the water purifier price of some several hundred dollars, and some need a thousand dollars, the reason is their “core” not the same, of course, the price will be a gap.

brand and the brand is also a difference in the gap between the

, product quality, research and development, sale, advertising, etc., as well as the use of parts brands are a huge price difference, which has led to a great difference will appear in the terminal market.

Internet economy into how the new normal water purification equipment suppliers out of the characteristics of the road?

[ is ] emergence of the Internet has revolutionized the way people live, with the “+ Internet”, “Internet +” appears, all walks of life are also falling in the maelstrom of the Internet. Some Internet industry is strong impact, loss of vitality; some industry ushered in “trees Spring”, became the turbulent times of the king. This is not only because of the industry’s inherent properties, but also because of the brave dare to explore, dare to innovate, to find the most suitable way.

Then, as the current hottest small appliances – important branch of industry, water purification, water purification equipment vendors how to seize the Internet Dongfeng, go its own way it?

1 integration of channel resources to form a platform for interaction

the Internet’s most notable feature is the construction of a no threshold, no limits, no divide broad platform. As the Internet continues to mature, product sales channels increasingly broad. For water purification equipment suppliers, the most important thing is to learn to integrate channels, construction of independent and interactive marketing platform.

as a one-stop supplier of water purification equipment, the blue containers caught wind of the Internet, the rapid development decisively layout, through the official website, Taobao, Ali shop, micro letter, QQ and other online channels, integrated advertising way, they set up their own online sales platform, and gradually transition to the one-stop online store.

At the same time, the development of blue-loaded offline outlets, breaking the traditional agency model grade, to provide the best price for every agent to achieve the development of interactive online and offline, in order to be able to compete intense water purification equipment industry to occupy their own space.

2 focus on product quality, strengthening enterprise foundation

the Internet industry to draw more cake bigger, but, no matter how bizarre the Internet, product quality as a core element of business that has not changed. Internet product provides a more diverse sales channels, but the market economy has corrective action, any low quality products, often end up will be discarded by consumers. In the era of big health, especially because water purification is a rigid demand of consumers, health is a matter of priority. Therefore, the only platform to provide high-quality water purification equipment, water purifiers will be recognized by the manufacturer, recognized by consumers, so as to continuously strong.

3 innovative marketing tools, and strengthen memory point

Internet awaken and strengthen the consumer’s visual experience and the experience of consumption. People are no longer satisfied even “map with the truth”, he began to tilt toward the direction of the short video, film and television of. This means that the demand for more and more intense scenes, because it can be more intuitive, more deeply experience the product features, consumer needs and solutions. Water purification equipment suppliers should seize this feature, innovative marketing tools, through diverse means to strengthen the importance of clean water for people, the importance of life, and the future development of different scenarios, so that more people remember product, a desire to buy.

4 adhere to lifelong learning, always keep the faith

“live to old to learn,” This is the golden rule merchants. Every day, in the emergence of new things in the world, the emergence of the Internet will be faster to update their knowledge of unprecedented proportions. In this real-world conditions, only continue to learn and understand, and constantly update their knowledge structure, to be able to find a better direction, in order to continue to stimulate the industry into the early water purification equipment hearts have always been the industry’s development confidence, and thus lose ground, to win more market!

How water purification equipment suppliers should seize the Internet Dongfeng?

[ is ] emergence of the Internet has revolutionized the way people live, with the “+ Internet”, “Internet +” appears, all walks of life are also falling in the maelstrom of the Internet. Some Internet industry is strong impact, loss of vitality; some industry ushered in “trees Spring”, became the turbulent times of the king. This is not only because of the industry’s inherent properties, but also because of the brave dare to explore, dare to innovate, to find the most suitable way.

Then, as the current hottest small appliances – important branch of industry, water purification, water purification equipment vendors how to seize the Internet Dongfeng, go its own way it

[? 123] 1 integration of channel resources to form a platform for interaction

the internet’s most notable feature is the construction of a no threshold, no limits, no divide broad platform. As the Internet continues to mature, product sales channels increasingly broad. For water purification equipment suppliers, the most important thing is to learn to integrate channels, construction of independent and interactive marketing platform.

as a one-stop supplier of water purification equipment, the blue containers caught wind of the Internet, the rapid development decisively layout, through the official website, Taobao, Ali shop, micro letter, QQ and other online channels, integrated advertising way, they set up their own online sales platform, and gradually transition to the one-stop online store.

At the same time, the development of blue-loaded offline outlets, breaking the traditional agency model grade, to provide the best price for every agent to achieve the development of interactive online and offline, in order to be able to compete intense water purification equipment industry to occupy their own space.

2 focus on product quality, strengthening enterprise foundation

the Internet industry to draw more cake bigger, but, no matter how bizarre the Internet, product quality as a core element of business that has not changed. Internet product provides a more diverse sales channels, but the market economy has corrective action, any low quality products, often end up will be discarded by consumers. In the era of big health, especially because water purification is a rigid demand of consumers, health is a matter of priority. Therefore, the only platform to provide high-quality water purification equipment, water purifiers will be recognized by the manufacturer, recognized by consumers, so as to continuously strong.

3 innovative marketing tools, and strengthen memory point

Internet awaken and strengthen the consumer’s visual experience and the experience of consumption. People are no longer satisfied even “map with the truth”, he began to tilt toward the direction of the short video, film and television of. This means that the demand for more and more intense scenes, because it can be more intuitive, more deeply experience the product features, consumer needs and solutions. Water purification equipment suppliers should seize this feature, innovative marketing tools, through diverse means to strengthen the importance of clean water for people, the importance of life, and the future development of different scenarios, so that more people remember product, a desire to buy.

4 adhere to lifelong learning, always keep the faith

“live to old to learn,” This is the golden rule merchants. Every day, in the emergence of new things in the world, the emergence of the Internet will be faster to update their knowledge of unprecedented proportions. In this real-world conditions, only continue to learn and understand, and constantly update their knowledge structure, to be able to find a better direction, in order to continue to stimulate the industry into the early water purification equipment hearts have always been the industry’s development confidence, and thus lose ground, to win more market!

The development trend of home water purifier intelligent integration of systematic

[ is 2016], China of the total market sales of water purifiers to 20.3 billion, the average domestic water purification equipment market will maintain strong growth momentum of 45% per year, is expected to net the country within five years water market size is expected to exceed 100 billion. One side is the huge market demand, while the game between brand manufacturers, no features, no competitive products and manufacturers will eventually be out of the market, in order to survive it is necessary to identify trends, grasp the future of the citizenry.

First, the intelligent

With the popularity of smart home and mobile Internet, water purification products with intelligent property by the high-end consumers, to enter the Chinese market from the water purifier after the entire development process point of view, more and more intelligent elements, from simple filter combinations to start LCD human-computer interaction, intelligent alerts, automatic washing, APP remote control, water quality monitoring, an Internet connection, a key fool operation, sharing automatic deductions and so on, more and more high degree of intelligence and intelligence products more in line with modern health, relaxed philosophy of life.

Second, the integration

the consumer to upgrade technology has become more sophisticated water purifier home water purifier market and promote the integration trend of water purifiers, first in technology, components can be done a more sophisticated, many of the components can be integrated into a machine above, you can achieve more, separation of water and make the machine safer, reducing the failure rate, easier to maintain; from the consumer point of view, are hoping to have a full-featured water purification equipment, but also easy to install, easy maintenance, small size, can set water purifier, water boilers, water dispensers in one, the internal needs of consumers often determines the upgrading of products and industries change.

Third, systematic

the rapid development of urbanization in China is now more than 80 percent of urban residents living unit building, every house had running water pipes, but now the water plant and water supply pipeline must most are not compliance, residual chlorine in tap water, rust, excessive organic matter, water pipelines secondary pollution is widespread. To a family unit, the family’s water needs alone a water purifier is far from meeting the demand (currently mainly divided into domestic water needs: drinking water at room temperature, ice hot drinking water, water for cooking and kitchen vegetables, Laundry soft water for bathing, household cleaning water, etc.). alreadyHalf a century ago Germany Luoen Si water purifier on the proposed “system ” concept, this is a groundbreaking revolution in water purification, whole house water purification systems development today, the pre-filter from the ( also known as water protection), , , water softener, a kitchen water purifier, the tip , the end ultrafiltration unit, cold pipeline machine, one net drink and other product line more complete.

Fourth, the younger

axis is slowly approaching 2020, which means that 80, 90 have entered middle age, and this is the Internet, smart phones, online games Two generations have grown up together, and most know how to enjoy life, pay attention to taste two generations, they are the main groups in the future consumption of water purifier, the positioning of the product to meet their life, light utility does not work, but also good-looking there style (B cells).

trend for the future of anticipation, we not only look at from afar, it also depends on the moment, domestic water purifier industry development time is not long, is still in the growing stage and norms, can not blindly pursue multi-functional, high intelligence, because the main role of water purifiers or water purification, and the current product is not welcomed by consumers low-priced products on the market, but the most cost-effective high-end products, most consumers care about is the product quality, purify water quality is not good, how about the water, the operation is convenient, waste water were many, and maintenance and service life.

water purifier intelligent step in now is only a small step, the future is still a long way to go, of course, if the fish and bear’s paw can have both, no one will refuse to give us high-tech development benefits.

Hot days, hot water purifier industry’s future reminders or show blowout situation

[ is ] As temperatures rise, people buy water purification products have sprung up. Yesterday, learned from several electronics stores, water purification products over last year increased by more than two percent.

Insiders said that with the improvement of public drinking water requirements, water is no longer the only source of domestic water, bottled water, bottled water, water purifiers and drinking water become select more families.

water purifier grow two percent

future blowout situation

“a summer that started selling water purifier, some people even in the bathroom also installed a water purifiers. “in an urban area Suning store, the salesman Miss Wong told reporters, starting in 2010, water purification equipment sales growth of about 10% to 25% per year.

Although sales increased year by year, but the industry believes that the city’s water purification equipment penetration rate of less than 10%. And in Europe, America, Japan and other developed countries and regions, household water purifiers rate has exceeded 70%, and the annual growth rate of 10-15% is expected over the next few years, water purification equipment sales will show a growth spurt of .

“In recent years, the city’s water purifier brand stores and more and more, in addition to liters, the United States, Patio, Angel and other major brands of water purifiers, and some are a motley crew. “learned that as early as 2004, only four or five water purifiers urban stores, has now grown to nearly 30, while the number of large and small brands throughout the region about 200 big Quanzhou.

part of the price as low as 400 yuan

purchase must first understand the material

In addition to supermarkets selling water purifiers, water purifiers online shopping with its advantages of cheap firmly occupied part of the market share. Learned from Taobao, selling a variety of less than 1,000 yuan, and some even as low as 400 yuan. With a Taobao shop in a beautiful kitchen ultrafiltration water purification machines, for example, it quoted at 898.91 yuan, the market price sold for 1199 yuan. Within a month, this product will hit a record high sales of 554.

“a few hundred dollars of mostly water purifiers simply filter, reach the standards of drinking water.” Mr Chu said the industry, water purification products market is broadly divided into both domestic and imported, general case, importsBrand price will be higher than domestic brands about three times. “Water purifier activated carbon are achieved by membrane filtration and adsorbent material for clean water purposes.” According to the introduction, wherein the number of water purification equipment using majority adsorbent, but the use of membrane filtration techniques is the main trend of water purification equipment, multi- for the high-end products, prices generally in the 2,000 yuan to 4,000 yuan. When consumers buy water purifier, it is best to first understand the material and its filtering function.

Quality water purifiers uneven accelerate change will usher in a reshuffle

{ is } related to the household safety of drinking water. In recent years, frequent water pollution, causing people to be more concerned about the safety of drinking water.

in April this year, media exposure and Tianjin Jinghai County of Hebei sewage seepage pits area of ​​350,000 square meters. These two seepage pits, from Beijing are around 160 kilometers. Just under the eyes of officials at all levels, even shocking huge seepage pits exist for many years. A wide range of water pollution, the relevant departments of serious dereliction of duty, this can be seen by the. Protracted

water pollution, drinking water to the people sounded the alarm for the safety concerns, the buying water purifier became responses of many families, which led to a boom.

According to statistics, in 2016 the water industry sales of 20.3 billion yuan, much higher than the overall growth of the consumer electronics market. According to “China water purifier industry status quo research analysis and market forecast report (2016 edition),” pointed out that in 1999 the national water purifier production is only 60 million units, followed by rapid water purifiers average annual growth rate is expected 2017 China water purifier will reach 87.19 million units. The market promising.

Now, China water purifier market capacity growth rate of 50%. It is expected to 2019 the country market penetration will reach 20% to 30%, with a volume of about 100 million households. To seize the market, large and small companies flocking, and competition for the market “cake.”

“Four Worlds” competition coexist billion “cake”

behind the water purifier market thriving, it is a large number of homogeneous products emerge. According to statistics, water purifier company has more than 4000, most enterprises are lack of technological innovation. From 2010 to 2016, the homogenization of low-end products continue to be squeezed living space, while the market share of reverse osmosis products increased fastest.

The PRC released a report that, over the next 15 years compound annual growth rate of more than 14% within five years, domestic water purifier market capacity will exceed 100 billion mark. In the case of worsening water pollution, water purifier market is about to usher in the explosive growth.

driven by the market, water purifier major companies staking their claims, competing Fengeng. It is understood that the entire water purification industry is divided into “four worlds.” Among them, the firstIn the world’s major shipping companies amounted to more than $ 900 million, including the United States, Patio (plus Unilever) and other giants; the second in the world in billings is maintained at between 100 million to 500 million yuan , including Angel, Philips, EcoWater, Four seasons song Mu sun rain, Haier, open energy, clean water sources and other brands; the threshold of the third world between 50 million yuan to 100 million yuan, mainly by Gree, TCL, clouds meters (millet), Sloan, Qin Kang, Ainikesi composition and other brands, may be 50 million yuan, also known as large-scale domestic enterprises watershed clean water. The fourth world of some of the weaker brand-name enterprises, and annual billings of 5,000 yuan.

From the current point of view, the water purifier market is flourishing, contending the phenomenon. Each water purifier business is Eight Immortals, fancy, using a variety of measures to increase market share. Water purification products that pays top academics, uneven quality, an urgent need to develop.

According to statistics, currently Japan and South Korea and other developed markets are mostly water purifier penetration rate of over 70%, while the market penetration of our water purifier only 3% to 5%, of which the north of Guangzhou-Shenzhen and other first-line urban penetration rate of about 15%, less than 10% of the second and third tier cities, the rural market is almost blank, water purifiers household penetration is still very low. Visible, China’s future growth is a huge water purifier market prospects attractive.

water purifier market in different ways should be standardized

At present, a good overall situation of China’s water purification industry, the market door open, the water purifier market in depth. However, behind the water purifier market rapid growth, uneven quality, maintenance difficulties and other issues are more prominent.

It is understood that although the domestic production of water purifier manufacturers, although reached more than 4000, but holders of Health licensing (State wading this document) water purifier manufacturers only about 500, which leads to a lot of substandard products in circulation.

According to CCTV news reports, in April this year, Lianyungang, Jiangsu Province Bureau of Quality Supervision commissioned by quality inspection center for domestic hot household water purifiers conduct random inspection showed that the samples of 60 brands in paragraph 45, nearly half failed. Among the more expensive the price of water purifiers, but its passing rate lower. Price of $ 1500 or less random 8 batches, 25%; checks between 1500-2500 yuan 15 batches, was60%; the price of $ 2,500 or more checks in 8 batches, was 62.5%.

Analysis of the industry, resulting in the current main reason for water purification product quality is good and bad, manufacturer of quality control standards to vary. A large number of undocumented manufacturer (not the State wading this document) using outsourced assembly of the filter, water purifier OEM mode of production, resulting in a domestic water purifier market was mixed, Nishajuxia.

Chinese Academy of household appliances Lu Jianguo, deputy chief engineer, said the rapid development of water purification industry production, but the quality is uneven, it is recommended consumers choose water purification products not only focus on product execution explicit standards, but also pay attention to whether the product is certified, and ask for proof testing organizations.

to accelerate the market trends reshuffle optimistic

For now, water purification equipment as an important part of home comfort, with continued upgrades to enhance consumer demand, as well as new brands, new technology It will accelerate the market reshuffle. Water purification technology companies need to innovate, improve their product quality, higher value added products in order to avoid out in the industry reshuffle.

In the process of rapid development of water purification industry, small series that the following trends will appear:

First, the brand will be popular, brand-name products is declining. And it will be more when compared with the no-name brand products more secure on sale, so consumers choose; with a certain well-known brand products with good reputation, excellent quality and other factors, easier to get the trust of consumers targeted. Brand-name products will be increasingly left out, the brand will be more selling water purifiers, water purification industry to accelerate usher reshuffle.

Second, water purifiers prospects moderately priced good. Mid-range water purifiers generally between 2,000 yuan to 5,000, the consumer can select the appropriate purifier water purifier according to the needs and water conditions. For a large number of low-income families, the choice of high-priced water purifier bloated, low price of water purifiers not be assured of their quality, moderately priced food and therefore will likely see explosive growth.

again, reverse osmosis equipment become mainstream. Currently the water purifier market in terms of technology is divided into four reverse osmosis, ultrafiltration, activated carbon, nanofiltration. By the State “863” impact of reverse osmosis technology is becoming mainstream, Currently in the water purifier market share has exceeded 85%. The ultrafiltration and activated carbon products in the market share of 7% and 5%, respectively. RO products stood out, for a long time in the future this trend will continue.

Finally, the product features moving large flux, long life, high-saving, intelligent direction. From a practical point of view, a small flux of water purification products prone to small water flow, a large proportion of waste water, poor filtering effect and other issues, therefore, large flux, less waste, clean water, high-quality products to better meet customer needs . According to Ovid cloud network (AVC) data show that large flux (≥200L) of the product showed a rapid increasing trend, this year 26 weeks before the big flux (≥200L) products accounted for nearly 64%, the share of small flux products decreased year by year . In addition, intelligence became one of the breakthrough water purification industry. Intelligent Water Purifier can remind consumers to replace the filter, real-time monitoring water quality and safety, to protect the security of household water.

In short, the situation in the face of increasingly serious water pollution, water purification companies ushered in an important period of development. The face of increasingly fierce market competition in the growing homogenization of the market structure, water purifier business how innovative production technology, improve their product quality, implementation of different development strategies, enterprise development must be addressed.