Any business, if you do not understand the consumer can not be a good operation. So we have to ask is, water purification agents, you have to find out about the needs of consumers do?
As we all know, in general, low level of county-level consumer market, the limited purchasing power of people, than the deep north of Guangzhou, county-level market does not so atmospheric, but it can represent the county-level market consumers do not know the brand, but not the consumer. County-level market, consumer spending up, that is unambiguous.
clear spring of consumers think the county is as follows:
1, at a certain level of market category, which brand, which is an international brand, which is the brand, which is the premium brand , which is low-end brand, has a basic impression.
2, county-level market customers impulse spending ratio less than urban customers, especially male customers, is likely to place in the commodity explanation, the case of services in place, the purchase of high value-added products, and even buy the product portfolio .
3, low-rise buildings will affect the consumption structure, but does not affect the spending power, nor those who want to influence local consumption “vulgarity” of high-income people; folk and more multi-cuisine, leisure facilities and more county, more likely to produce large amounts of living, and then even the county, too dirty and messy.
4 product categories not too much, but too little, county comparisons of consumer psychology is very serious, it is necessary to distinguish between different levels of products, at least in the selling price and to separate the three highest a layer of pricing or even “alarmingly high.”
5, to do large-scale outdoor activities in the county high street will attract many passengers era has passed, many markets are beginning to be wave after wave of explosion marketing to get numb, but more often as a lively look in. They want to see some more creative promotion, or more real service commitment.
6, county or outdoor advertising flyers, text should be less to subtlety, not too much, too complicated, or talk to local cultural traditions on the best combination of hot spots.
7, if purchased at a local boutique in the shopping process, they will be more glorious. If there are well-known stores in high-income consumer photo of this product, and mainstream product prices low, everyone will experience priceValue sense.
Today, among the water purifier has been not only to solve the basic needs of drinking water. Safe, comfortable, stylish, has increasingly become the pursuit of consumers. Clear spring 17 year commitment to providing consumers with the most comprehensive and perfect the best quality home water purification solutions, through the efforts of the industry has become one of the fastest growing water purifier brand.