Under the turbulent wave of AI+IoT, smart home has become an industry enthusiasm not to be missed. ABI Research’s forecast is more optimistic, the global smart home market will reach 70 billion US dollars in 2018, and will exceed 100 billion US dollars in 2021.
This trillion-dollar market has attracted the deep participation of global technology giants. Currently, the US Google, Amazon’s voice assistant mode and China’s Haier’s smart package solution model are drawn for the global smart home industry. Two tracks.
“The Connection” was founded by Kevin · Kelly predicted that the future world is a world of all things connected, and the most widely used application of the Internet of Things is smart home. Today, this trillion-dollar market has attracted the deep participation of global technology giants, including Google, Amazon, Haier, Huawei, and BAT, all of which are actively occupying the commanding heights of technology and market.
From the current point of view, the US Google, Amazon’s voice assistant mode and China’s Haier’s smart package solution model have two tracks for the global smart home industry, although the entry point and the point of exertion are endless. Consistent, but the ultimate goal of the Internet of Everything is the same, the difference is that the Haier model is heavier, the barriers are higher, and the ability to seamlessly cross the scene is stronger. The Chinese brand has taken a favorable position in the global competition for smart homes in which the technology giant is deeply involved.
Google, Amazon mode: use the voice assistant to control the entrance
AI will become the infrastructure of the business community like water and electricity, and a new IoT world will be presented to humans. …… Kevin · Kelly’s many predictions are gradually becoming a reality.
Under the turbulent wave of AI+IoT, smart home has become an industry enthusiasm not to be missed. According to estimates by American Stistisa, the global smart home market will reach $79.3 billion in 2021; ABI Research’s forecast is more optimistic, the global smart home market will reach $70 billion in 2018, and it will exceed $100 billion in 2021.
The keen American tech giant has already taken action. In 2014, Google began to make smart homes, and invested $3.2 billion to win the smart home startup Nest, and then acquired the IP camera company Dropcam through Nest for $555 million. In May 2016, Google released Google Home, a voice activation device with built-in speakers. In October of the same year, Google Home, which was voice-activated by Voice Assistant, was launched.
Another US technology giant, Amazon, launched a new concept of smart speaker Echo at the end of 2014. The biggest highlight of this product is the implantation of intelligent voice interaction technology into traditional speakers. Gives the attributes of the speaker artificial intelligence.
Nail technology analysis believes that whether it is Google or Amazon, the core competence in the smart home field is not hardware, but voice assistant & mdash; — Hey Google and Alexa, their goal is through intelligent voice assistant Infiltrate into the smart terminals of its own and more external manufacturers to master the entrance of smart home.
In fact, this kind of thinking is very consistent with the consistent style of American technology companies. Microsoft, Google, and Apple, are also best at operating system and software-level technologies. Windows controls the entrance to the PC, Android and iOS have mastered the entrance to the smartphone, and they also want to control the entrance of the smart home through Hey Google and Alexa.
Google and Amazon’s practices have also spurred the participation of other technology companies. For example, Samsung also launched its own intelligent voice assistant Bixby, and tried it on smartphones and smart home appliances.
Mastering the entrance through software and operating system, this “smart home” is very clear.
Haier Mode: Breaking the Intelligent Island with a Complete System
Smart Home is in the ascendant, and there is no single model in the huge market of billions of dollars. Chinese companies also have a smart home. Ability to open up a new track.
But for a long time, there have been three global challenges in the development of the smart home industry:
One is difficult to interoperate. This is not only reflected between different categories, but also between different brands. Unable to connect and interoperate, at most, it can only realize the intelligentization of single items, unable to break through the development ceiling of the primary stage of smart home, and can not bring users a seamless, full-scenario smart home experience.
The second is not active. The essence of intelligence is to reduce the threshold for users to use, that is, without the user doing anything, the product can analyze and judge the user’s intention, collect and analyze relevant data, and realize the evolution of intelligent level. At present, many smart home products and solutions can only passively receive data, no one interacts with things, and can’t achieve the active service of people.
The third is not complete. Many companies can produce superior smart items, or create intelligent solutions around a specific scene, but basically can’t achieve coverage of smart homes including living room, kitchen, bathroom, etc., lack of software and hardware. And a complete set of solutions for service.
Based on years of leadership in the global home appliance industry and accumulation on the U+ smart lifestyle platform, Haier successfully solved the three global challenges of smart homes and opened up global solutions with one-stop smart solutions. Smart Home’s China Track.
Haier’s one-stop smart package solution, based on the open ecosystem, connected by the Internet of Things, with smart kitchen, smart kitchen, smart bathroom, and other five kitchens, mirrors, mirrors, etc. “The network device is an interactive control center. It connects the seven ecosystems of air, water and food in parallel, which can realize a cross-scenario and seamless smart life experience.
If it is said that the realization of equipment Internet access, home appliance remote control is the 1.0 stage of smart home, realize network interconnection and multi-entry interaction is the 2.0 stage of smart home, then Haier has taken the lead in entering the network device to actively serve users. The Smart Life of Service 3.0 stage.
The size of smart home appliances and smart hardware in the home is no longer just an isolated island-like smart item, but a network device that can be interconnected, evolved, and can connect to external resources for active service. It is the core advantage of Haier’s complete smart home solution.
To break the smart island with a complete solution, you have to mention the U+ smart life platform that Haier began to deploy in 2104. It is the first open platform in the smart home field. Haier has built a unified interface to enable home appliances of different categories and services to be connected to the smart life platform, so that developers and ecological service providers can use the IoT hardware chip formed by Haier. Module, direct transformation of the Internet of Things.
Breaking the smart island with interconnected, proactive, and complete solutions, the smart home’s “China track” is also very clear.
“The same is true for the Chinese and American models
From the perspective of creating a world of all things connected, whether it is Google, Amazon’s voice assistant mode, or Haier’s complete solution model, The ultimate goal is the same.
But Nail Technology also found that there are many differences between the Chinese and American models in smart homes, mainly in three aspects:
First, the mode is different. The voice assistant mode belongs to “light mode”, which uses system and software to enable hardware, the cost is relatively lower, and the penetration speed is relatively faster. The complete system mode belongs to the “heavy mode”. It not only needs the software and hardware service platform such as U+ platform, but also needs hardware inlets such as chips and terminals to create an open and closed intelligent ecosystem.
Second, the barriers to competition are different. Although the voice assistant mode requires cutting-edge technology support such as AI, big data, cloud computing, etc., relatively speaking, this model has not established absolute competition barriers. Google can release Hey Google, Samsung Bixby, within two years after the launch of Amazon Alexa. Apple Siri is also poised to take off, and even China’s BAT has the ability to narrow the gap with their voice assistants. Relatively speaking, the competition barrier of the complete smart home solution is higher, it needs to be highly competitive in terms of hardware and software, and has sufficient openness and scalability.
Third, the concept of entry is different. Both Google and Amazon hope to take on the responsibility of smart home portals, such as Google Home and Echo speakers, by implanting a burst of voice assistants. Haier’s complete solution model does not emphasize the entrance value of a single product. Instead, it regards the smart hardware of the home scene as the portal and the network device, and links with the U+ smart life platform to achieve cross-scenario and seamless. Smart life experience.
With the launch of Haier’s complete smart home solution, the global competition for smart homes has been fully launched. It is foreseeable that the top players on both the Chinese and American tracks will launch a strong sprint.
Kevin · Kelly mentioned in the book “Required”: The flourishing development of science and technology, from the possibility of “promoting”, at present, everything is endless, everything is not limited, everything is unfinished. Under the efforts of Google, Amazon, and Haier, smart homes have changed from “may be” to the current, but the popularity is not over, the evolution is not limited, and the magnificent technology and life changes that Chinese and American technology giants have set up still have many wonderful things. To be staged, we may wish to wait and see.
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