The 100-year-old Luzhou Old Ageing Wine was the only designated wine in the 2017 (13th) Business Model China Summit. On December 13th, it witnessed the success of the Summit in Beijing.
This year’s summit is based on the theme of “reconstruction of efficiency”. The business media group, together with CCTV Finance Channel, Cheung Kong Graduate School of Business and Advantage Capital, is the first of its kind in China. Enterprise methodology event.
Mode innovation takes the lead and efficiency restructures revenue capital. The summit gathered Zhou Zhonghua, president of the business media group, Wu Kezhong, chairman of Advantage Capital, and Jin Rock, the chief economist of the former Guojin Securities, to explore and speak on the domestic business model.
Summit The scene also invited elite business people from the Chinese business sector to participate in the event to witness the birth of the annual business model and new business model awards. With its fashion temperament and precise positioning, the 100-year-old Luzhou Laojiao wine has quickly won the favor of elite business people.
Economist Kim Rock said in his speech, when we bring up the industry that has risen in the past two decades When the unicorns are put together, they can see that their business model is inseparable from the three resources of data, thought and credit. Under the detailed data analysis of the market, the century-old Luzhou Laojiao wine combines the innovative ideas of enterprises to adhere to the credit of consumers. This is one of the reasons for the success of the brand of Luzhou Laojiao wine in the past century.
Of course, in addition to the above reasons, another reason is particularly important.
As the founders of the custom-made products at the summit shared, under the general trend of consumer upgrades, consumers are sensitive from price sensitivity to quality, from pursuing scarcity to pursuing experience. As the saying goes, no wine is not a feast, business wine has become an indispensable part of today’s business communication. With its high-end positioning and fashion temperament, the century-old Luzhou Laojiao wine has opened up a gap for tailor-made wines for mid-to-high-end business people. Yue became the first brand of Chinese commercial wine.
Efficiency determines the competitiveness of a company, and a mature business model must be forward-looking. The shaping and promotion of the century-old Luzhou old age wine brand is also a process of efficiency reconstruction for the entire Luzhou Laojiao brand.
Precise positioning, consumption upgrades
Products are the cornerstone of the business model, and mutual benefit is the core of the business model. The key to a good product to win is to take advantage of the trend and return to the consumer level to get the user’s approval. Starting from the second half of 2015, the first step in the adjustment of the 100-year-old Luzhou Old Ageing Wine is brand positioning. Focusing on the premise of commercial wine, the target of “elite business wine” was clearly defined. The clarity of brand positioning has brought about market promotion, high precision of resource allocation and high degree of focus. This has undoubtedly brought a new generation of old-age wine brands in Luzhou, so that the goals of the team and the goals of the dealers become clear and precise. .
Join forces to build, market promotion
From 2017, a hundred years of Luzhou Laojiao Through in-depth cooperation with the business media group, the wine industry has carried out a series of “business lecture halls & middot; elite classrooms, “elite elite enterprises” in Beijing, Shanghai, Guangzhou, Shenzhen, Urumqi, Xi’an, Changsha, Chengdu and other places. Activities to enhance the benign interaction with SME owners in various regions, and further expand the brand awareness of the 100-year-old Luzhou Laojiao wine in the country and occupy the elite business people market.
Returning to the heart, not forgetting the initial heart
As one of the five strategic items built by Luzhou Laojiao, one hundred years old Luzhou old age wine with precise “elite business” The positioning of wine has supported the solid pillar of the brand strategy of Luzhou Laojiao. In the next 100 years, Luzhou Laojiao wine will witness the development of China’s business together with more business elites to meet the needs of elite business people for resources and knowledge.
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